Red Ribbon Campaign

November 1999, was our first donation to Bruce House for their Red Ribbon Campaign. Since 1995 Bruce House has produced Ottawa's major AIDS awareness initiative through a red ribbon campaign aimed predominantly at young people. Over the years a variety of innovative educational campaigns have been devised. By far the most successful of these has been developed in cooperation with Oni Joseph (Oni – The Haitian Sensation). Oni has developed a slam poetry workshop for teens and ‘tweens that combines AIDS awareness messages with clear and dynamic information on the causes and consequences of unsafe sexual practices as they relate to AIDS infection. In 2001 the Foundation became its title sponsor.

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